Strategies for Future Of VoIP
The technology changes very rapidly. While great future is predicted for VoIP, more innovative products and services are required that leverage VoIP. VoIP is likely to give way to many other technologies, which take the basis from VoIP.
All the market leaders in VoIP have their strategies for future in case of VoIP. It is difficult to have a very long term strategy for VoIP as in future voice could be a part of a bigger technology framework.
CISCO came out with their strategy for VoIP by stressing the importance of enterprise application development. Though Cisco manufactures IP phones, which bring in considerable revenue, Cisco aims to address developing IP infrastructure for Service providers and large enterprises. This also addresses the need for increase in bandwidth and the development of wireless connectivity standards like as 3G.
The need to provide innovative end-user tools, comes from the fact that, though the VoIP market is increasing rapidly, the PBX sales are going down. Cisco is aiming to bring about IP phones with high-end applications.
The strategy also includes to build value added applications. For example, they have already demonstrated a voice based application that pulled stock quotes from a web site. They also plan to build an application engine that helps programmers to create XML based applications.
Another strategy is to address four application categories. They are unified messaging, voice recognition, high-quality wideband voice, and "find me" services. Cisco is also addressing to build applications that can integrate corporate directories, communities, voice mail application etc. Cisco seems to be willing to shed down ‘Hardware vendor’ face and concentrate on software solutions.
After Skype has revolutionized the VoIP market, Google declared its strategy to adapt to VoIP and Wi-fi. This is likely to threaten Mobile operators. Google aims to provide free wireless connection. The websites already have advertisements based on page content and location of the visitor. The mobile operation is expected to support location based advertising. Predictably, Google aims to become the leader of mobile search market. Google is likely to continue their strategy of partnerships with manufacturers and service providers. Google is reportedly pursuing the mobile search market and already partnered with Motorola, Sony Ericsson, BenQ, Siemens, Vodafone etc to provide mobile internet search facilities
Google’s strategy seems to become one of the first Wireless Virtual Network Operators using VoIP and Wi-Fi and provide free service in exchange for advertisements. Are we going to hear about getting ‘ear lobes’ like we had ‘eye balls’ in case of advertisement based free web site hosting etc?
Many companies would be aggressively pursuing business VoIP services as a package including Hosted VoIP Communication Service.
NEC is planning to target enterprise market with wireless VoIP strategy. Their strategy is to provide the enterprise with multiple devices that allow them to communicate. NEC already launched low end wireless VoIP handset with voice capabilities and is planning to launch a SIP-based Wi-Fi, VoIP handset that also has data capabilities. WiFi coverage within buildings is generally better than that of cellular.
The new strategies may also bring out innovative products like dual-mode IP phone, which works on WiFi network inside the building and on cellular network outside the network. Imagine the cost savings by the company and/or individuals. And the comfort of having same telephone handset, instead of two or more handsets and two different telephone numbers.
One market research has indicated that VoIP may have the same fate as the dot-com and the telecom bubble. Pure VoIP seems to be not making much headway. Hence the strategy of the companies may be to integrate applications around VoIP.
Microsoft’s Microsoft Speech Server (MSS) is a step into Voice segment. Microsoft has been working on enterprise-class real-time collaboration server Live Communications Server (LCS) 2005, the integrated VoIP and IM client Office Communicator 2005, and its SharePoint Portal Server 2003. Microsoft also works closely with IP-PBX vendors (Alcatel and Siemens) to facilitate future delivery of fully-integrated VoIP solutions. Microsoft seems to be having a good strategy to enter this telecommunication company dominated market of VoIP, by offering software solutions and applications around MSS and by partnering with the hardware manufacturers.
All the market leaders in VoIP have their strategies for future in case of VoIP. It is difficult to have a very long term strategy for VoIP as in future voice could be a part of a bigger technology framework.
CISCO came out with their strategy for VoIP by stressing the importance of enterprise application development. Though Cisco manufactures IP phones, which bring in considerable revenue, Cisco aims to address developing IP infrastructure for Service providers and large enterprises. This also addresses the need for increase in bandwidth and the development of wireless connectivity standards like as 3G.
The need to provide innovative end-user tools, comes from the fact that, though the VoIP market is increasing rapidly, the PBX sales are going down. Cisco is aiming to bring about IP phones with high-end applications.
The strategy also includes to build value added applications. For example, they have already demonstrated a voice based application that pulled stock quotes from a web site. They also plan to build an application engine that helps programmers to create XML based applications.
Another strategy is to address four application categories. They are unified messaging, voice recognition, high-quality wideband voice, and "find me" services. Cisco is also addressing to build applications that can integrate corporate directories, communities, voice mail application etc. Cisco seems to be willing to shed down ‘Hardware vendor’ face and concentrate on software solutions.
After Skype has revolutionized the VoIP market, Google declared its strategy to adapt to VoIP and Wi-fi. This is likely to threaten Mobile operators. Google aims to provide free wireless connection. The websites already have advertisements based on page content and location of the visitor. The mobile operation is expected to support location based advertising. Predictably, Google aims to become the leader of mobile search market. Google is likely to continue their strategy of partnerships with manufacturers and service providers. Google is reportedly pursuing the mobile search market and already partnered with Motorola, Sony Ericsson, BenQ, Siemens, Vodafone etc to provide mobile internet search facilities
Google’s strategy seems to become one of the first Wireless Virtual Network Operators using VoIP and Wi-Fi and provide free service in exchange for advertisements. Are we going to hear about getting ‘ear lobes’ like we had ‘eye balls’ in case of advertisement based free web site hosting etc?
Many companies would be aggressively pursuing business VoIP services as a package including Hosted VoIP Communication Service.
NEC is planning to target enterprise market with wireless VoIP strategy. Their strategy is to provide the enterprise with multiple devices that allow them to communicate. NEC already launched low end wireless VoIP handset with voice capabilities and is planning to launch a SIP-based Wi-Fi, VoIP handset that also has data capabilities. WiFi coverage within buildings is generally better than that of cellular.
The new strategies may also bring out innovative products like dual-mode IP phone, which works on WiFi network inside the building and on cellular network outside the network. Imagine the cost savings by the company and/or individuals. And the comfort of having same telephone handset, instead of two or more handsets and two different telephone numbers.
One market research has indicated that VoIP may have the same fate as the dot-com and the telecom bubble. Pure VoIP seems to be not making much headway. Hence the strategy of the companies may be to integrate applications around VoIP.
Microsoft’s Microsoft Speech Server (MSS) is a step into Voice segment. Microsoft has been working on enterprise-class real-time collaboration server Live Communications Server (LCS) 2005, the integrated VoIP and IM client Office Communicator 2005, and its SharePoint Portal Server 2003. Microsoft also works closely with IP-PBX vendors (Alcatel and Siemens) to facilitate future delivery of fully-integrated VoIP solutions. Microsoft seems to be having a good strategy to enter this telecommunication company dominated market of VoIP, by offering software solutions and applications around MSS and by partnering with the hardware manufacturers.
posted by rameshkumarb @ 8:17 PM
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